Code:
ISBN 81 7371 232 8 |
Title |
Revenue
Management : Hard -core Tactics for Profit-making and Market Domination |
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TO INDEX |
Author |
Cross, R |
|
Publisher |
Orient
Longman |
| Price |
Rs. 175.00 |
Pages |
288pp |
In this
eye-opening book, Robert Cross reminds us that cost-cutting is not enough to reduce and
shows how a powerful strategy -Revenue Management - can help any business dramatically
improve its bottom line. Emphasizing the importance of building market share through
micromarketing, Cross explains how to identify 'lost' revenue opportunities, use marketing
intelligence to sell the right product to the right consumer at the right time for the
right price, and increases profits without increasing production or promotionexpenses.
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