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Code: ISBN 81 7371 218 2	Title	Tough Talking- How to Handle Awkward Situations
TO INDEX	Author	Martin, D.
	Publisher	Orient Longman
	Price	Rs 210.00	Pages	240pp
	Tough Talking is all about identifying the tactics and strategies that will help us achieve our desired results at any time, but particularly when we are involved in a negotiation and confrontation. Very often people fail in their This book provides a lot of good negotiation sense advice on dealing with communication problems.' Business Franchise Very often people fail in their endeavors in such circumstances simply because they fail to determine and/or forget their desired result. The secret of good negotiation (particularly if there is to be a repeat encounter) is to leave both sides feeling that they have achieved something. This book offers comments aimed at helping readers achieve their aims in a variety of situations. Its best features are its user-friendly presentation and, in particular, the use of real-life case studies to demonstrate practical applications of theory.